Our Mission and Values
Invest America exists to reduce the income inequality and opportunity gaps in America, by promoting financial literacy and participation in the American financial system. These values guide how we design our efforts and how we partner with families, researchers, communities, and employers.
Expanding Financial Literacy
At Invest America, we believe saving only works when paired with understanding. That’s why our non-profit is dedicated to expanding financial literacy in schools and communities, equipping kids and families with the knowledge to make smart choices, grow their savings accounts, and build lasting security.
Restoring Faith in Free Markets
We believe free markets work best when everyone has a fair chance to participate. Our non-profit is committed to helping restore trust by giving every child a direct stake in America’s economy. By helping to ensure that wealth-building tools aren’t reserved for the few, we help families discover how markets can create opportunity, independence, and long-term prosperity.
Closing the Wealth Gap
Invest America is dedicated to reducing inequality by making wealth-building accessible to every family, not just those born into advantage. By pairing children’s savings accounts with education and support, we aim to help close the wealth gap that divides communities so more kids can start life with real financial opportunity and a path to security.
Expanding Participation in the Upside of America
Invest America exists to help make sure the rewards of our growing economy are shared more broadly. Too often, only the wealthiest families benefit from rising markets, while millions feel left behind. Our non-profit sponsors research to expand participation in the upside of America and help children from all backgrounds step into adulthood with real financial opportunity.